Hi, I’m Synadah.

I’m a student at the Fashion Institute of Technology, interested in Marketing and Public Relations and hoping to gain more experience in the industry.

About Me

I’m Synadah Sears, a passionate and driven Fashion Business Management student at the Fashion Institute of Technology, where I’m blending creativity with strategic thinking to redefine the future of fashion. My journey in the industry spans from retail experience to public relations internships, where I've honed skills in customer engagement, trend forecasting, and brand strategy. With a minor in International Politics, I approach fashion with a global perspective, drawing connections between global market trends and business strategies.

I’m committed to sustainability and authenticity, values that resonate through my work. Whether I’m developing digital marketing strategies or analyzing consumer behavior, I strive to innovate and make a positive impact in everything I do. This portfolio reflects my dedication to blending fashion, technology, and sustainability in meaningful ways.

Explore my work, and let’s connect!

Want to know my qualifications?

  • Fashion Institute of Technology (FIT)

    New York, NY
    Associates in Applied Science, Fashion Business Management
    Minor: International Politics
    August 2023 – Present

    • Actively engaged in courses related to global markets, business strategies, and sustainable fashion practices.

    • Participating in relevant clubs such as the Black Student Union, Merchandising Society, and Runway 27.

    Edgewood High School

    Edgewood, MD
    High School Diploma, International Baccalaureate Diploma
    2019 – 2023

    • Graduated with a 4.6 GPA, demonstrating strong academic commitment and excellence.

  • Fashion + Lifestyle PR Intern

    Ali Fee PR | New York, New York

    Feb. 2025 - Present

    • Identifying, researching, and communicating with top fashion editors, fashion influencers, and celebrity stylists

    • Shipping and tracking samples and packages

    • Brainstorming and writing pitches

    • Researching and identifying trends

    • Press clippings

    Fashion Board Member

    Avalon Apparel | Remote
    July 2024 – Present

    • Conducted market research and trend forecasting to predict consumer behavior.

    • Designed presentations showcasing emerging fashion trends.

    • Provided strategic feedback on garment designs, print/pattern direction, and trend analysis.

    Seasonal Sales Associate

    Reformation | New York, NY
    August 2024 – Present

    • Delivered excellent customer service, contributing to a welcoming and sustainable shopping experience.

    • Educated customers on Reformation’s sustainability practices, aligning with the brand's mission.

    • Handled transactions efficiently, including payments, returns, and exchanges.

    NYFW Intern

    Romeo Hunte (A-Gold Consulting) | New York, New York

    February. 2025

    • Assisted backstage with model lineup and wardrobe changes to ensure a seamless show execution.

    • Managed garment organization and styling adjustments under high-pressure conditions.

    • Worked with VIP guests, checking them in and guiding them to their designated seating.

    • Supported designers and production teams in executing a successful runway presentation.

    NYFW Intern

    Shao New York (L.E.R. PR) | New York, New York

    February 2025

    • Provided backstage assistance with model dressing and final styling touches.

    • Coordinated with production staff to maintain show efficiency and organization.

    • Gained hands-on experience in high-fashion event execution during NYFW

    Public Relations Intern

    The Hinton Group | New York, NY
    October 2023 – December 2023

    • Compiled monthly client reports and managed media clippings to support PR campaigns.

    • Conducted daily client activity scans, contributing to brand monitoring and strategy refinement.

    • Assisted with clothing pick-ups and drop-offs to enhance public relations operations.

    Retail Associate

    TJ Maxx | Edgewood, MD
    August 2021 – August 2024

    • Resolved customer inquiries and complaints, ensuring a high satisfaction rate.

    • Trained new hires on cashier operations and company policies.

    • Recognized for consistent positive feedback from customers and supervisors.

    • Fashion Business Strategy

      • Expertise in integrating business principles with fashion market insights.

      • Emphasis on sustainability and global market trends.

    • Retail Management & Customer Engagement

      • Proven track record in enhancing customer satisfaction and training new hires.

      • Knowledge of sales operations, merchandising, and in-store branding.

    • Public Relations & Media Strategy

      • Skilled in media monitoring, client reporting, and event logistics.

      • Strong understanding of brand representation and outreach.

    • Trend Forecasting & Market Research

      • Experience identifying emerging trends and consumer behaviors.

      • Analytical approach to design and market prediction.

    • Sustainability in Fashion

      • Advocacy and application of sustainable practices within the retail and fashion sectors.

    • Global Perspectives in Fashion & Politics

      • Unique focus on international trade, policies, and their influence on the fashion industry.

  • 3+ Years of Retail Experience

    Ranging from affordable retail to accessible luxury!

  • Inside LVMH Certification

    Creation & Branding, Retail & Customer Experience

  • 4+ Years of Experience with Microsoft Office Suite

    Proficient in all Microsoft Applications

Aritzia: AI Focused Marketing Strategy

Presentation outlining an innovative marketing strategy for Aritzia, leveraging artificial intelligence to enhance customer engagement and drive sales. It explores personalized shopping experiences, predictive analytics for trend forecasting, and AI-powered sustainability initiatives.

View Project

Reformation: Digital Marketing Strategy

This strategy amplifies Reformation’s sustainable ethos through social media campaigns, influencer partnerships, and data-driven tools for personalized engagement. It emphasizes storytelling, authenticity, and Reformation’s commitment to a greener future, strengthening connections with eco-conscious consumers.

View Project

The Korean Skincare Market: Analysis

This presentation examines the global impact of the Korean skincare and beauty market, focusing on trends like innovation, natural ingredients, and sustainability. It highlights key market opportunities and the cultural forces behind the "K-Beauty" movement.

View Project

Awards and Honors

Awarded the Jay and Patty Baker Memorial Endowed Scholarship Fund in Honor of Dean Steven Frumkin

The Fashion Institute of Technology

Earned the International Baccalaureate Diploma upon high school graduation in May 2023.

The International Baccalaureate Program

CONTACT ME

CONTACT ME

I’d love to connect! Whether you’re interested in collaborating, discussing new opportunities, or simply sharing insights, feel free to reach out. Let’s create something amazing together. You can contact me directly through the form below or connect with me on LinkedIn. Looking forward to hearing from you!

FAQ

  • I’m currently focused on gaining hands-on experience through internships in marketing and public relations within the fashion industry. I’m eager to develop my skills in brand strategy, digital marketing, and media relations. Ultimately, I’m looking to climb the ladder into a strategic role where I can leverage my creativity and passion for fashion to drive impactful marketing campaigns and elevate brand visibility.

  • My strongest hard skills include:

    - Digital Marketing: Proficient in social media strategy, content creation, and using analytics tools to optimize campaigns.

    - Market Research: Skilled in trend forecasting, consumer behavior analysis, and competitive research, which help inform business strategies.

    - Microsoft Office Suite: Advanced proficiency in Excel, Word, and PowerPoint for data analysis, report generation, and presentations.

    My strongest soft skills include:

    - Communication: Whether it's with customers, team members, or clients, I’m adept at conveying ideas clearly and fostering positive relationships.

    - Problem-Solving: I’m able to think critically and creatively to address challenges, ensuring solutions are both practical and innovative.

    - Leadership: I enjoy motivating and guiding others, whether it’s training new hires or leading group projects, and thrive in collaborative environments.

  • In five years, I see myself in a leadership role within the marketing or public relations sector of the fashion industry, where I can blend my strategic thinking with my passion for sustainability. I aim to be driving innovative campaigns, leading a team, and making a significant impact on a brand’s growth and visibility. I also hope to be involved in shaping the future of fashion by advocating for more sustainable and inclusive practices within the industry.